rather than merely adopting a code, and promulgating a norm, about not featuring certain things in their coverage of mass murder, our better media can do what our better media has always done as a matter of vocation: It can go on the attack and shame those responsible for social exploitation — in this case, their fellow media outlets for their journalistic failures in covering stories like the Aurora killings.

”

— Disrupting the Infamy Game: How to Change the Coverage of Mass Shootings - J.J. Gould - The Atlantic